Privacy & Cookies Policy

Privacy & Cookies Policy

Last updated: 10 November 2025

Marketing Platform Solutions Ltd (trading as MAPD Analytics) (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Policy explains how we collect, use and protect information about you when you visit our website (https://www.mapdanalytics.com) or otherwise interact with us (the “Services”).

By using our website or contacting us, you agree to this Policy.

1. Who we are

Business name: Marketing Platform Solutions Ltd (trading as MAPD Analytics)

Registered address: 6 Portland Business Centre, Manor House Lane, Slough, United Kingdom, SL3 9EG

Contact email: hello@mapdanalytics.com

We are the data controller for personal data collected through our website and email communications.

2. What personal data we collect

We only collect limited information, typically:

• Contact details such as name, email address, company name, job title, and message content when you email us or complete a contact form.

• Technical data such as IP address, browser type, device type, operating system, pages visited, and time spent on site collected through cookies and analytics tools.

• Advertising identifiers from Google Ads or LinkedIn Ads, if you have consented to those cookies.

We do not collect or store sensitive personal data, payment details, or account credentials.

3. Where your data comes from

We collect information directly from you when you contact us or complete a form, and indirectly from analytics or advertising platforms such as Google or LinkedIn if you have previously interacted with our ads and accepted cookies.

4. How we use your data and our legal basis for processing

We use your personal data only for limited business purposes.

We process your contact details and messages to respond to your enquiries and communicate with you about our services. The lawful basis for this processing is our legitimate interest in responding to business enquiries and potential clients.

We process technical information such as your IP address and browser type to operate and secure our website. The lawful basis for this is our legitimate interest in maintaining website functionality and security.

We use analytics cookies to measure website traffic and improve our content. These cookies are used only after you have given consent via the cookie banner. The lawful basis for this processing is consent.

If you have consented to advertising cookies, we use data from Google Ads, LinkedIn Ads and similar platforms to deliver and measure remarketing campaigns. The lawful basis for this processing is consent.

We may process limited data to comply with legal obligations, for example to respond to lawful requests or regulatory requirements. The lawful basis for this is compliance with our legal obligations.

5. Analytics and cookies

We use Google Analytics 4 and may use LinkedIn Insight Tag to understand site usage. These tools set cookies that collect non-identifying information such as browser, device, and pages visited.

We do not send personally identifiable information to Google or LinkedIn.

You can opt out of Google Analytics with Google’s browser add-on at https://tools.google.com/dlpage/gaoptout

More about Google’s cookies: https://policies.google.com/technologies/cookies

When you first visit our site, a cookie banner will allow you to accept or reject non-essential cookies. You can also delete or block cookies in your browser settings.

6. Advertising and remarketing

If you consent, we use Google Ads and LinkedIn Ads for remarketing and audience measurement. These platforms may show our ads to people who previously visited our website.

You can manage ad preferences or opt out via:

• Google Ads Settings: https://adssettings.google.com/

• Your Online Choices (EU/UK): https://www.youronlinechoices.com/

• Network Advertising Initiative: https://www.networkadvertising.org/choices/

We do not upload personal contact lists to these platforms and never share your data without explicit consent.

7. Client project data

Our consulting work is performed entirely within clients’ own systems. We do not host or retain clients’ datasets on our servers. Any access to client data is governed by individual contracts and data processing agreements, with clients as the data controller and us as the data processor if applicable.

8. Data retention

Contact emails and enquiries are kept only as long as necessary to respond and maintain business records, typically up to three years after last contact.

Analytics data is retained according to our Google Analytics settings, usually between 14 and 50 months.

Cookies expire automatically based on their set lifetimes.

Emails in Google Workspace follow Google’s default retention policies.

We periodically review and delete old data that is no longer needed.

9. Sharing of data

We may share your data with service providers such as Google LLC, LinkedIn Corporation, our website host, and email provider who process data on our behalf.

We may also share information with legal authorities if required by law.

All service providers are bound by contracts requiring them to keep your data secure and use it only for our stated purposes.

We do not sell or trade personal data.

10. International transfers

Some service providers may process data outside the UK or EEA, typically in the United States. Where this occurs, we rely on adequacy decisions or Standard Contractual Clauses approved by the UK Information Commissioner’s Office or the European Commission. These ensure your data receives an equivalent level of protection.

11. Your rights

Under UK and EU data protection law, you have the right to access the data we hold about you, request correction of inaccurate data, request erasure of your data (“right to be forgotten”), object to or restrict processing in certain circumstances, withdraw consent at any time for processing based on consent, and lodge a complaint with the UK Information Commissioner’s Office at https://www.ico.org.uk.

To exercise any of these rights, contact hello@mapdanalytics.com. We aim to respond within one month.

12. Security

We use appropriate technical and organisational measures, including Google Workspace security, encrypted connections, and limited access controls, to protect your data from unauthorised access or loss.

No system is 100% secure; if you believe your data has been compromised, please contact us immediately.

13. Automated decision-making and profiling

We do not use automated decision-making or profiling that produces legal or significant effects for individuals. Any advertising audiences built via Google or LinkedIn are based on aggregate, non-identifiable cookie data.

14. Children

Our website and services are aimed at business professionals and are not directed at children under 16. We do not knowingly collect data from children.

15. Data protection contact

We have not appointed a formal Data Protection Officer as we are not legally required to do so. Our Data Protection Lead can be contacted at hello@mapdanalytics.com.

16. Changes to this Policy

We may update this Policy from time to time to reflect changes in our practices or in the law. The latest version will always appear on this page with the updated date.

© 2025 Marketing Platform Solutions Ltd (trading as MAPD Analytics). All rights reserved.